You can also build a conversational chatbot for Facebook Messenger marketing with question-and-answer triggers. That added level of engagement can help you turn commenters into actual leads. When you set up a Facebook post autoresponder, you can enable your chatbot to message everyone who comments on your Facebook page post. You can also grow your contacts and leads as your number of conversations rise, thanks to your 24/7 chatbot availability.Īnd it's not just the fact that your chatbot can enable more direct responses, you can also use automation tools like Facebook Messenger's autoresponder on Facebook posts to boost interactions. With those messages come responses, and with those responses comes a healthy, growing contact list.
Facebook Messenger chatbots grow your contact listįacebook Messenger sees extremely high open rates - as noted, in the region of 80%. Then you can selectively market to them to increase your potential conversion rate.Ĥ. You can collect information from your users, then create custom definitions based on that information to segment your audience based on what they prefer or do. On Facebook Messenger, you can even chat-blast specific audiences. However, chat blasting has been found to be even more effective, as chat messages have a much higher open rate (remember, up to 80%) than email messages, organic social posts, and even paid search ads. You can mass message Facebook Messenger contactsĪs with email marketing, blasting out messages to your contacts can be a good way to increase brand awareness. You could use Facebook ads to drive anonymous traffic to your website - this is the traditional way - or you could get a prospect's name, location and a way to send follow-up messaging with click-to-Messenger ads. The ability to show ads through Facebook Messenger can be a boon for businesses vying to gain more visibility with potential customers - Facebook Messenger ads not only raise awareness of your brand, but they also create a customer record in your Facebook Messenger marketing platform that can become a direct line for personalized communication. Mobile-friendly ads convert about 3x to 5x times more than desktop ads, and the vast majority of Facebook Messenger users are on mobile.
Facebook Ads that send to a Messenger chatbot get 4x-50x better ROAs
MESSENGER CHATBOT BUILDER UPDATE
Facebook Messenger smashes News Feed algorithm reachįacebook algorithm update announced earlier this year has radically reduced organic Facebook post reach - down to an average of 1-2% of Page fans.Īlternatively, content delivered via Facebook Messenger is seeing record-levels of engagement and visibility.Īccording to data from Facebook Messenger marketing platform MobileMonkey (my company), the average open rate for Facebook Messenger messages is 50-80%, and the average click rate is 20%.
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